Work in Progress

Oktoberfest

Design for a unique Oktoberfest. The type design and color align with the festival's goal of being bright, inviting, and different. Rather than using a blackletter typeface (as one often sees), this festival's visual identity signals that it's not your typical Oktoberfest. It mainly separates itself because of its unique music lineup, which varies from pop to regeaton in order to attract young music lovers. Note: This project was created for a course. 

+visual identity +typeface design +poster design +microsite +web design +merchandise

Avenir Next

Avenir Next